David Clarke

Principal Growth Strategist

MBA, Digital Marketing (London School of Economics), Google Analytics Certified Partner

14+ years experience

David Clarke is a Principal Growth Strategist at Veridian Digital, where she leads initiatives in advanced digital marketing and customer lifecycle optimization. With over 14 years of dedicated experience, David specializes in harnessing the power of data analytics and artificial intelligence to craft highly personalized and effective acquisition funnels. She holds an MBA in Digital Marketing from the London School of Economics, which underpins her strategic approach to complex marketing challenges. Her professional philosophy centers on the belief that truly impactful marketing is both data-informed and deeply human-centric. David has consistently delivered significant ROI for a diverse portfolio of clients, ranging from nascent startups to Fortune 500 companies. Readers can expect her articles to provide actionable insights, cutting-edge strategies, and a pragmatic perspective on navigating the ever-evolving digital landscape, always grounded in real-world application and measurable results

Articles by David Clarke

Digital Marketing

Video Ads: 70% Budget to TikTok in 2026?

Video advertising isn’t just another marketing channel; it’s the primary battleground for audience attention, and mastering it requires precision. Crafting high-performing video advertisements across all…

David Clarke · · 9 min read